Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Tuesday, October 4, 2016

Hey, it's me. I just got off the train.

<Extremely Remi Malek voice> Hey, it's been a while. Here's what's new.

My good friend and colleague Jessica Olin had been asking me to contribute an interview post to her blog, Letters to a Young Librarian. I was concerned that it was too similar to a "This is How I Work" meme post (in the Dawkinsian sense, not the cats who can or cannot haz cheezburgers sense) that I wrote in late 2014, also because Jessica asked me to. I got settled, I think, at the new job, and tried to be self-aware enough to focus on what I do now as opposed to how I worked in 2014 at a previous job. So in that vein, here's a similar post. Compare and contrast.

Building on those posts, I'm making a conscious effort to do a few things differently at this job, with varying degrees of success.
  • Not eating at my desk: I know there are and will be days when I'll have to hunker down and get stuff done at my desk. Eating anywhere other than there is good. It gets me out of the library. It puts me in contact with other people I work with, and with people who either use or may use the library. 
  • Leaving the library more often: even if it's just to crash an event and get free food, and for the reasons mentioned above. 
  • Much more outreach: I'm just a boy, leaning into my discomfort, with talking to people about the library. 
  • Going for more walks: easier when your workplace has paths and trails that look like this 
Sour oranges. I may pick a couple for masitas de puerco.

Not sure if that's a Little Yellow or Sleepy Orange butterfly.

Earlier in the year, Dr. Sarah Clark and I discussed critical librarianship, or "critlib," on Steve Thomas' podcast, Circulating Ideas. I abhor the sound of my voice, but maybe you don't. She wrote about it, too.

Topics included diversity versus inclusion, information literacy, and cataloging critically, among other things.

Source


Coming up, more blogging! Really. Because I have a book chapter to plug. And maybe I'll expound upon those bullet points.

Friday, November 7, 2014

American Libraries Live: Open Access

On Thursday, November 6th I participated in a live Google hangout put together by American Libraries Magazine on open access publishing and libraries with Emily Puckett Rodgers from the University of Michigan and Melanie Schlosser at The Ohio State University Libraries. Here's a program description.
Scholarly journals are increasingly becoming digital, experimenting with new publishing models such as Open Access (OA) and incorporating multimedia into their formats. In addition, the process of research continues to evolve because of mandates from funding agencies to publicly share research findings and data. For a candid discussion of what OA is (and isn’t), join us for “Open Access and Libraries,” the next broadcast of American Libraries Live. (Source)
The gist of what I said:

  • I like the Budapest Initiative definition of open access, "unrestricted access via the Internet to peer-reviewed scholarly research," but would add that in order for something to be open, it must be found. "Discoverability" should be a concern here. 
  • There was a question about "corruptability," shady practices involving author's fees and the like, and while those issues exist around lesser OA journals, those same issues are present in lesser paywalled journals as well. I don't think there is an "OA problem" as much as there is a "peer review problem." 
  • While open access is seen as more of an issue for academic libraries, people use public libraries for research as well, and many public library systems don't subscribe to packages of peer-reviewed journals and articles. OA is a tremendous help here. Also, people use public libraries to reskill and open educational resources (OERs), be they Massive Open Online Courses (MOOCs) or open textbooks, are no-cost solutions, provided public librarians are aware of these resources. 
  • Regarding educating people on open access, I again discussed how zoos and aquariums transitioned from being places to see animals to having conservation and environmental awareness embedded into their institutional fabrics. I want to see libraries do the same thing. At my place of work open access is one of the first things you see on the website, and we've worked with faculty to bring OERs into the classroom, replacing more expensive textbooks. We can, and will, do more. 

Puckett Rodgers and Schlosser had very smart, important things to say as well, and not just about what I discussed above. Below we talk about promoting resources, federal policies, integrating OA into traditional library work flows, discoverability, and more.



My caption contest submission: "The Infinity Gauntlet will be mine!"Also, about two-thirds of the way through the hangout I made a joke about not apologizing for cross-posting on listservs. See if you can find it.

There was a lively discussion on twitter using the hashtag "allive," which I've Storified. Enjoy.

Elsewhere on this site:
More Thoughts on Discovery, Plus a Poster
From Here to Discovery
Open Access: A World Without Vendors
The Price of Scholarly Materials, Politics, and Access
Another World is Possible: Particle Physics Goes Open Access
The Library as Aquarium, or The SOPA Post
There's more under the open access tag.

Tuesday, November 4, 2014

On "Pitching" and What Goes Unmentioned

I'm not sure if a few recent articles constitutes a trend, but I have noticed pieces imploring librarians to get better at "pitching" ideas to their funders, be they administrators, boards, or communities, among others.



While I understand that asking for things is a skill, I, like many librarians, find it somewhat unseemly. In no small part, this is because I view libraries not just as a public good, but as being, morally good, even though there's ample evidence that as an institution, institutions, they, we, are not.

Nonetheless, in the current political and economic climate, at least in the United States, funding is often hard to come by. Public libraries face shrinking budgets while institutions of higher education are subject to the same whims if they are public, and, when taken as a whole, continue a dangerous dalliance with neoliberal policies.

These pitching articles are very much agent-based, and are within the neoliberal locus. They focus on the need to pitch, without taking into account the structure, the political and economic milieu in which libraries and library staff find themselves. Given this structure, sometimes even the best pitches can fail and fall short, and that should be noted by authors.

So if you're writing one of these articles, I want to know details. What did you pitch, to whom did you pitch it, and what strategies and sales tactics did you use? Moreover, have you pitched something at a given time and failed, only to retry it later and have it work? What changed? Again, I get that pitching is a skill we library staff should have, but I want to move past it being "good," I want to know when it works, why it works, where it works, and how it works. I want to know who has had success with it, and who hasn't. Is there something like best practices for this? Can it be replicated? Can pitching move from anecdotes to social science?

Here, I'll start:



I have some experience with pitching, having successfully advocated for a discovery layer and link resolver. It took me well over a year to from the time I started lobbying the administration, our IT department, the university president, some deans and faculty, and the business office. I first brought it up to our then-provost at a time when my place of work sought to expand enrollment by more than thirty-three percent (33%) over five years. I mentioned, and cited, the library's role in student success and retention and led people through how our community went about using the library for research, and how that would change (in short, fewer clicks, less friction) under a discovery layer and link resolver. I invited stakeholders to meet with vendors, giving our campus partners some ownership of the process. I used powerpoints. And it worked.

But sometimes it doesn't. I ask for more full-time staff in much the same way; how I pitch is how I pitch. We're still in that five-year plan. Student success and retention remain concerns. Armed with memos and data from other libraries, I presented, and continue to present, my case to the administration. And I fail. But it's not me, and I write this as much for myself as anyone else. It's because full-time staff are more expensive than a discovery layer. Much more expensive. And that's structure. And it's missing from too much of what's written in and about libraries.

There's too much agency, too much bootstrapping, too much of what is basically the respectability politics of library advocacy ("if only I had pitched better!"). And while that's important, sometimes it doesn't matter how well you pitched, because it's not up to you. And if you want to wallow in nihilism about it, I understand that impulse. I've done it. I'll do it again. But I'll also get back up, and try again.

So what works for you, dear reader? Think about not just how you pitch, but when and where as well, and please let me know, because I always want to be able to navigate structures, when possible.

Elsewhere on this site:
Libraries as Structure, Libraries as Agents: Late Capitalism Edition
Exit, Voice, and Loyalty in the Academic Library
Toward a Unifying Field Theory of Librarianship, Or Not

Tuesday, July 8, 2014

More Thoughts on Discovery, Plus a Poster

Last week I presented a poster based on From Here to Discovery at the American Library Association's Annual Meeting in Las Vegas. That poster is below. Zoom in and have a look. Here's a link to the session.



We rolled out discovery during spring break, and it's too early to say what's working and what's not in terms of COUNTER stats and the like, in no small part because traffic to the library website is down, dramatically, from spring of 2013 to 2014. More on that later. Both student and faculty focus groups reacted positively to the website changes, and we're not done yet, that have come with discovery, as well as with the service itself. We've phased out our online public access catalog (OPAC) in favor of EBSCO Discovery Service's (EDS) blended platform, which makes for a prettier looking catalog (third column from the left, above). In addition, some introductory English courses received library instruction sessions featuring EDS, and others did not. We'll track these students over time to see what, if any, effects modes and methods of instruction have on student performance.

The gold standard in articles about discovery services comes from The Chronicle of Higher Education, which provides an excellent overview of the issues surrounding these platforms, including user experience, accuracy, efficiency, licensing, and bias, among others.

Next up, perhaps EBSCO and ProQuest can play nicely. At present, when a member of our community searches for something in EDS that comes from a ProQuest database, there is no mention of that database within the EDS search results. A journal article that we get via ProQuest that comes from Sage, for example, with metadata from Sage, but not from ProQuest. The exact database has been erased from the search. The issue here is not bias, but rather representation, and the branding that comes with it.

Since I wrote and presented From Here to Discovery in January of 2014, EBSCO, the vendor that provides us with discovery, and worked hard to bring us a dedicated open access search tool (see the poster above), has become more open in terms of sharing metadata and adhering to the Open Discovery Initiative's guidelines on fair linking. Though, as Carl Grant points out, more can and should be done. There are hundreds other EBSCO databases not covered by current agreements. We'll keep an eye out, but this is progress.

Wednesday, April 30, 2014

Libraries, Beer, and Lobbying in Washington, DC



On Monday, May 5th and Tuesday, May 6th hundreds of librarians will descend on Capitol Hill to lobby Congress for funding. National Library Legislative Day is in its fortieth year, and one need not be in Washington, DC to participate.

But what if it were thousands? Tens of thousands?

Every year craft brewers arrive in DC to throw a party called SAVOR. The event takes place in DC in no small part because the brewers can have a legislative day, reminding Congress that breweries are small businesses that employ Americans and use agricultural inputs. The one year that SAVOR skipped DC, the Craft Brewers Conference was here instead, affording yet another legislative day.

I understand that politics, lobbying, and asking for money strikes some as distasteful, but if you are in a position of leadership in a library, or even if you're not, this is something you should be doing. The money you're asking for supports your communities and if you want to speak the neoliberal language of return on investment (ROI), libraries have you covered there, too.
  • Every dollar spent on an academic library returns about four dollars.
  • Every dollar spent on a public library returns between three to six dollars (page 3-4 of this pdf for both those numbers, though other dollar amounts are available elsewhere. Sorry, I don't know if there's research on special, law, governmental, and other libraries).
Lobbying and asking for things doesn't always work, but sometimes it does. For example, the Food and Drug Administration wanted to test the spent grain of breweries for various pathogens, and it wanted either breweries or the farmers who use that spent grain to feed livestock to foot the bill. Costs would no doubt be passed on to consumers, too. Senators Chuck Schumer (D-NY, and more importantly Amy Schumer's uncle) and Mark Udall (D-CO), among others, intervened, citing the economic impact to craft breweries that donate spent grain to farms. Two bills, the Small BREW Act and the BEER Act, probably won't pass, but to quote Lifehacker, "you don't get shit you don't ask for." Asking is important, as are building relationships within our admittedly broken political process.

And that brings us to the American Library Association. The ALA Annual Meeting, or at least the Mid-Winter one, should be regularly held in Washington, DC for the same reason that craft brewers come to town. We need more advocacy, we need it more regularly, and we need to build relationships over the long term. The Congresspersons in the House of Representatives are elected to two-year terms. What if at least once a term thousands of librarians from all over the country met with them?*

What's at stake?
  • Net Neutrality
  • Funding for the Institute of Museum and Library Services
  • Funding for the National Endowment for the Humanities (these two via Rep. Paul Ryan's, R-WI, proposed budget)
  • Open access for taxpayer-research
  • Online privacy
  • A whole host of education-related issues
  • And much much more.



Speaking of SAVOR, here is DCBeer.com's coverage of the event, which takes place on May 9th and 10th. Craft brewers will be on the Hill on the 8th and 9th. The National Beer Wholesalers Association held their annual meeting, again, always in DC, last night. There was beer and ice cream.



SAVOR Behind the Scenes: How the Brewery Selection Process Works
I also wrote a few profiles of some breweries:
Crux Fermentation Project
Funkwerks
Lickinghole Creek Craft Brewery
Societe Brewing

Anyway, more lobbying and advocacy in DC, and in state capitals, which means state library association meetings in capital cities, too, please.

* And yes, as a DC resident, it is selfish of me to ask for this. I'd also add that DC has no "stand your ground" law, same-sex marriage, some of the more robust transgender protection laws in the country, a human rights commission, and many minority-owned businesses, among others. 

Tuesday, January 21, 2014

The ALA Midwinter 2014 Post #alamw14

Thanks to an extensive campaign of unrelenting peer pressure, I will be at the American Library Association's Mid-Winter meeting in Philadelphia on Saturday, January 25th. I'm taking the bus up from DC early in the morning and taking whatever the equivalent of a red-eye bus ride is back late that night. I'd love to see you, dear readers, and if you'd like to see me, here's where I'll be.



10:30 to 11:30am - I hope I'm not late to this, but I'll be at the Copyright Discussion Interest Group in room 303 AB. I'd like to get some tips and strategies on how to best promote awareness of copyright, fair use, and maybe open access issues on my campus.

Lunch thereafter, may-haps at Reading Terminal Market?

1:00 to 2:30pm - GameRT Forum in room 103 A so I can finally meet (IRL) and provide moral support to this guy.

Mid-Afternoon - Mainlining coffee, socializing, and wandering around the Expo Hall, picking up swag and office supplies.

4:30-5:30pm - Challenges of Gender Issues in Technology Librarianship in 201 C. This is the main reason why I'll be attending Mid-Winter. More on why I'll be at this panel here. And maybe drinks with some of the panelists afterwards.

There's also a tweet up on Saturday night that I might make an appearance at, but I also heard something about music, and loud music is not conducive to conversations.

Get off my lawn! Clint Eastwood in Grand Torino, via Giphy.

Philadelphia is a great city to eat and drink in, and Drexel's Tom Ipri has many suggestions here.

I hope to see you there. If you'd like to meet up, let me know below, or via twitter.

Wednesday, January 15, 2014

Libraries as Structures, Libraries as Agents, Late Capitalism Edition

The "their" in question above is libraries, which are a creation of the above socio-political economic system, often termed neoliberalism, "an ideology that rests on the assumption that individualized, arms-length market exchange can serve as a metaphor for all forms of human interaction," (source). How complicit are libraries in this system? Plenty, argues Nina De Jesus, convincingly. To wit:
when libraries were shifting from private institutions to institutions designed for the ‘public good,’ the notion of who, exactly, was considered part of the ‘public’ was radically different than today. Indeed, when you look into the rhetoric of why public libraries became a thing, it was a middle-to-upper class initiative enrich and ‘better’ the working class, so that they’d have something to do with their free time other than realize just how crappy this new economic system was for them. (Source)
The offset excerpt above illustrates a Gramscian take on how this is the case; libraries co-opt lower classes, staving off class consciousness. In Gramscian thought a socio-political economic system exerts influence unconsciously. The fact that it goes unnoticed, assumed, and taken for granted by most is proof of its effectiveness. The first step to challenging a hegemonic superstructure such as this is realizing that it exists.
Further, De Jesus writes that, "And I've seen very few people take a critical and sincere approach to analysing how the library, as institution, is actually oppressive and designed to create and perpetuate inequity."

That is, the public library as we know it was designed in no small part to prevent revolution and class revolt. Can we measure the "success" of the library by the lack of open class warfare? Or, do libraries exist to give people a lottery ticket, a way out; and is that the best we can hope for given that we are all products of the socio-political and economic system, and even strengthen it by our participation?
However, the critiques of libraries as neoliberalist institutions implicate everything, thus said critiques run the the risk of losing any explanatory power and effectiveness. They cannot be directionless, as Fredrik deBoer points out. Are libraries any more, or less, implicated that other structures, agents, and organizations, and if so, why? And and where do we librarians, archivists, and other information professionals go from here? The library, as always, is a good place to start. Chris Bourg, an Associate University Librarian at Stanford, has compiled a list of resources, with more on the way. Her twitter timeline is also a good place to start.

Critical Library Instruction
Love this press
Information Literacy and Social Justice (cover image)
Really, love this press
Per Barbara Fister, libraries, and librarianship, are both radical and conservative; simultaneously perpetuating and undermining neoliberalism. We librarians should be conscious of this, and try to do more of the latter and less of the former when and where possible.
Mostly baffled that a profession that constructs knowledge + has so little critical to say about the construction of knowledge. - Emily Drabinski, on twitter (https://twitter.com/edrabinski/status/422090892733054976 and https://twitter.com/edrabinski/status/422090947280003072)
Some ways that libraries can combat neoliberalism, and offer an alternative, come to mind.

First, library and information science programs can offer courses that make future LIS professionals aware of neoliberal issues they'll encounter in the workplace. As the state has abdicated and markets have failed to provide shelter, child care, and job application centers, these tasks, and others, have fallen to public libraries. LIS curricula should spend some time discussing these challenges for LIS staff. Courses on academic librarianship should discuss the political economies of higher education and publishing, and how they influences libraries and library management.

Second, the relevant bodies, comprised of LIS professionals, can rework assessment regimes, changing the conversation from return on investment and measurements of efficiency to those of values. Both Bourg and Fister are excellent resources here.

Third, when librarians are in the classroom, they can foster awareness of these issues. The same is true of the library website. More about that here.

And yet neoliberalism cannot be a deus ex machina or scapegoat for libraries, museums, and archives. Neoliberalism is not a "thing," it is not static. It is a process, an evolving and moving target that is a product of a particular place and time. Locating neoliberalism in the Enlightenment throws a very important baby out with the bathwater, though no doubt the seeds of the former are found in the latter.

Beyond the links above, the following are good reads on the effects of neoliberalism and neoliberalist practices on and in education:
On Precarity  
Vulnerability, Contingency, Advocacy 
The Neoliberal Library: Resistance is Not Futile - Bourg's talk at Duke University. (Update, 1/16/14) 
Teachers in Lee, MA Return Merit Pay - This is what resistance looks like in practice. 

Related, elsewhere on this site:
Libraries and Postmodernity: A Review of Radical Cataloging
Toward of Unifying Field Theory of Librarianship
Exit, Voice, and Loyalty in Academic Librarianship
The Adjunctification of Academic Librarianship
More Thoughts on New Librarianship
Data and the Surveillance State

Tuesday, October 15, 2013

The End of "The End of Libraries"

On Sunday, October 14th, yet another "End of Libraries" piece appeared. Per usual, it was written by a white male with no use for libraries, because every single time this trope appears, that's part of the author's demographic background. Beyond that, it's a crucial part of the author's background. It is overwhelmingly affluent white men* who argue that because they do not use something, it has no value for anyone. Libraries. The Supplemental Nutritional Assistance Program. Affordable health care. It's the same argument.
It’s hard for me to even remember the last time I was in a library. I was definitely in one this past summer in Europe — on a historical tour. Before that, I think it was when I was in college. But even then, ten years ago, the internet was replacing the need to go to a library. And now, with e-books, I’m guessing the main reason to go to a library on a college campus is simply because it’s a quiet place to study. (Source)
Every single one of these articles has a version of that paragraph in it, right down to the part where the author admits he hasn't been in a library recently and makes "guesses."
The people who write these posts will never stoop to doing actual research about library usage. Even when they work for Google, as the most recent author does, they'll never use a search engine to make their argument. They'll just talk and talk and talk. Libraries don't factor into their lives, and since being a (straight) white male is the default setting for life, libraries don't factor into anyone's life. Privilege is nice, isn't it?

As such, what follows isn't for the authors of these pieces. It's for fellow librarians, who will be rebutting if they so choose. Think of it as a clearinghouse of elevator speeches, if you will. And if a white man happens to do some actual research before writing yet another "Death of Libraries" piece and stumbles across this, all the better.

Andy Woodworth starts us off. You should follow him on twitter and read his blog.





Pew has done some excellent work on this topic, too, and has data in easy to use formats.
Wikipedia's page on "Trends in Library Usage" is also well done.
The New York Public Library system's 2012 Annual Report is chock full of data about how its libraries are thriving.
If you prefer information in infographic form, we have that, too.

Again
Fully 91% of Americans ages 16 and older say public libraries are important to their communities; and 76% say libraries are important to them and their families. (Pew)



The notion that libraries are in decline is a fundamental misunderstanding of what a library is. As physical institutions, libraries have been with us for over nine thousand years now, dating back to Ashurbanipal. When people write about the decline, end, or death of libraries, they are instead writing about a historic blip in the concept of libraries: the Carnegie-founded public library, which is less than one hundred and fifty years old. And as one can see from the links above, they aren't dying, either, though it would be nice if we voted for people to fund them.

Also well said on the topic: this.
Elsewhere on this site, relevant to the "death of libraries."

I'll leave you with some food for thought:
* The author of this post is, for the time being, a financially secure white male.

Tuesday, August 27, 2013

Orientation: Outreach Starts Here

One of the colleges at my place of work (MPOW) had an orientation fair yesterday. For two hours, I got to pretend to be an extrovert, giving elevator speech after elevator speech to students new to our campus.
There are 369 incoming students in the college. In the first hour I talked to 38 of them as they made their way through the room, collecting stickers that are affixed to passports, later exchanged for all sorts of MPOW swag. Asking students what their favorite sticker color was a good ice-breaker, and I learned that people who like purple are very enthusiastic about it.

Lest one get the wrong impression, that this library is just dead tree storage, I brought a laptop, projector, and screen so I could demonstrate the library website. Students will be using that much more than print materials.

This is the first time we've done an orientation fair, with a variety of campus services all in one place, so I have no baseline to compare, but I'm pleased to have met with a tenth of the new students right away. Library staff will catch the far majority in library instruction sessions. I think it's important for the students to see a smiling, helpful face, to let them know that the library isn't an intimidating place, and that it's okay to ask for help.
The most common question first-year and transfer students asked was what kinds of books the library has. Our display was geared towards new releases that I'd label as "pop-academic." Nothing too heady, nothing that would make our academic administration blanch, as was the case when I suggested we buy The Sisterhood of the Traveling Pants books.


Seriously. People do not like the pants that travel around here.

Quite a few students asked about comics and graphic novels, and I had a five-minute chat with one about Jeff Smith's BONE series.

Other popular questions concerned fines and services co-located in the library building, such as tutoring, the math lab, and the writing center.

Finally, here is some social science.
Always bring food. Always.

Here's to a productive semester. Cheers.

Thursday, June 27, 2013

Satisfaction!


(RIP, Alan Myers)

The library where I work isn't for a shrinking class of full-time, tenure-track faculty. They make up about a fifth of our total faculty. It's not for a bloated class of administrators who never set foot in the building, and don't use the website. They also do things like this, ignoring how people on campus behave.
Many academic libraries are playing a game that’s rigged. We may as well focus on what we do best, and that includes student services, whether they are appreciated or not. As a librarian and an administrator, if my library is going down regardless, it’s going to do so on my terms. The primary focus of this library, and, I suspect, most academic libraries, isn't faculty, or administrators. It's students. (Source is the first link above)
And so here we are, with some data on how students view the library. 



Ahh, but what does it mean?



This data comes from our senior exit survey, encompassing 2011, I became director that March, to the most recent graduating class. I see a few trends, mostly positive. 
  • I told our provost that I wasn't sure it was worth it to sell library services to the ten percent of graduating seniors who had negative experiences with the library, and she agreed. And yet, the percentage of students who report such experiences has been cut in half. 
  • The number of students reporting some kind of satisfaction with library services has remained steady over the last three years at about sixty-five percent, well within the margin of error (which is +/- 4% based on participation rates). But this year, a lot more people loved us, which is nice. We're just hitting our stride (/knocks on wood).
  • There's an apathetic "middle" out there that we, the library staff need to reach, and it's growing. Hopefully some of the negatives ended up here, and we can work on converting them to satisfied students. This group is an opportunity, but we can't afford to lose them, either. 
  • The existence of "NA" category means that faculty needs to do a better job of funneling students to the library. Every year I see at least one student who has used the library for the first time in April of their senior year and I die a little bit inside.


I now open the floor to alternative interpretations. How do you, fellow librarians, collect data like this, and what do you do with it? 

I leave you with my CSS skills. 


Very SatisfiedModerately SatisfiedNeutralModerately DissatisfiedVery DissatisfiedN/A
201133.50%31.70%20.00%7.80%2.20%4.80%
201230.20%34.40%21.90%5.70%3.10%4.70%
201339.20%26.40%25.70%4.10%1.40%3.40%

Monday, June 10, 2013

Exit, Voice, and Loyalty in the Academic Library

Fully 91% of Americans ages 16 and older say public libraries are important to their communities; and 76% say libraries are important to them and their families. And libraries are touchpoints in their communities for the vast majority of Americans: 84% of Americans ages 16 and older have been to a library or bookmobile at some point in their lives and 77% say they remember someone else in their family using public libraries as they were growing up. 
Still, just 22% say that they know all or most of the services their libraries offer now. Another 46% say they know some of what their libraries offer and 31% said they know not much or nothing at all of what their libraries offer. (Library Services in the Digital Age, Pew Research Center)
Ahh, libraries. Never more important, and never more irrelevant. One could be forgiven for thinking that along with declining budgets, libraries themselves, as a concept, are in decline. When faced with this perception, or perhaps the reality, librarians have three options: exit, voice, and loyalty.

Exit means leaving the profession, as at least one librarian has done rather vocally in the last week. Others are thinking about it. The specific reasons for exiting are varied, but stem from dissatisfaction. Exit need not be physical; plenty of people mentally exit their jobs.

Voice means the airing of grievances, and I suspect the majority of librarians fall into this ideal type; seeking to improve libraries and working conditions by speaking up in a variety of media.


Loyalty is the action and behavior of those relatively satisfied with their organizations. We rarely hear from them, and as a result tend to discount their numbers.

Voice takes many forms, but a recent meme is to decry the death and decline of libraries at some future date thanks to current events. Enter the "academic library at risk."

Armed with horrific data about what faculty think of us, never mind that 76% of faculty are adjuncts whose own livelihood is far more tenuous than any academic library's, the "academic library at risk" trope is for the most part unhelpful because it offers alarmist rhetoric without any solutions. To wit:
We will not survive by focusing on what we think our patrons need and ought to want, in contradiction to what our patrons say and believe they need and want. We will not survive by trying to convince them to want what we provide, but only by changing and coming up with new provisions that excite and delight them.
And
We need to change. We need to provide new and different services. We need to preserve some services, but significantly change the manner in which they are delivered.
And
And yes, that means we need to reduce and eliminate other services too. Change is hard. Yes, there are still some staff and patrons who are used to and rely on the services we’ve got now exactly how we deliver them now, and are going to be disrupted and upset by change.
Okay, so I'm cheating, because all those three quotes are from the same article. And to be fair, alarmist rhetoric is not without value. And unlike many other articles I will not link to, these are worth reading. But at what point is an academic institution going to forgo a library? When will it happen, and will it happen because the library becomes nothing more than a website with databases and a discovery service? Who among institutions of higher education is "disruptive" enough to do something truly daring and close a library?

How important are libraries? So important that as soon as opposition occupies physical space, it attempts to build one, as evidenced by recent actions in Turkey as well as the Occupy Wall Street movement. So important that 91% (!) of Americans ages 16 and older say public libraries are important to their communities. And yet, at the same time, not important enough to fully fund. Not important enough to keep people from exiting for monetary reasons.

Focusing on a decreasing percentage of tenure-track and/or full-time faculty to show an academic library's worth and to obtain funding is a fool’s errand. Budget cuts are coming regardless, and have been for some time; appealing to this shrinking group won’t be a bulwark against cuts.

Rather, these cuts originate in state and local governments, and the rise of a bloated administrative class of higher education professionals whose populations sometimes exceed the number of full-time/tenure-track professors, as is the case in the University of California system. It is telling that even climate change denier George Will recognizes this latter point. There are three ways to get tenure: teach, research, and administrate. We can infer from the rise of Massive Open Online Courses, MOOCs, who is in charge and what they think of teaching.

Many academic libraries are playing a game that’s rigged. We may as well focus on what we do best, and that includes student services, whether they are appreciated or not. As a librarian and an administrator, if my library is going down regardless, it’s going to do so on my terms. The primary focus of this library, and, I suspect, most academic libraries, isn't faculty, or administrators. It's students. So I'm concerned that 18% of faculty agree with the statement "Because scholarly material is available electronically, colleges and universities should redirect the money spent on library buildings and staff to other needs," up from 8% in 2006 (Source is figure 44 below), but I'd be a lot more concerned if they came from the people who use our library the most, students.

Download Report

What else do we do best? We have values. We don't give your data away, we don't violate your privacy, and most of us will politely chuckle when you make a Dewey Decimal System joke. We are a "third place," and that includes a place for faculty. And yes, we're more than "just books."

I won’t give up on outreach to administration or faculty; I will continue to use the language of institutional mission statements and strategic planning and to collect and present data that shows what we do and how we add value, and values, but how we go about earning that data is going to be on our terms, not theirs.

Wednesday, February 20, 2013

Vine and Web-based Library Instruction

Imagine webpages that contain brief recursive videos, each one serving a different purpose for library instruction. Interested?

The versatility of Vines is perhaps its most important feature. Vines, by virtue of being six seconds long and looped, may be a middle ground between more effective image capture (Mestre, 2012) and more popular video-based instruction that too often taxes short-term memory (Oud, 2009). A series of Vines allows more advanced users to skip over the redundant, and enable non-linear instruction as each Vine can be a piece of a whole.

Quick, simple, elegant, Vine offers something more than a snapshot, but less than a three-minute tutorial in which one's eyes glaze over, or constantly pause and rewind to keep up. However, what Vine doesn't have is a a way to capture a website, instead relying on using a mobile device's camera pointed at a screen. Observe: http://vine.co/v/b6nzQxU1vjI.

Crude. Not entirely effective, but perhaps it shows promise, keeping in mind I held a smart phone in one hand with a laptop on my lap. Consider this a plea to Vine: please allow for six second, web-based screen captures. Please. Also, making Vines easier to embed would be nice, as the current way has you go through Twitter.
Over on Matt Anderson's blog there's a post about using Vine to promote library services and build a brand. Are you using Vine in your library, and if so, how? Let me know.

UPDATE, 2/25/13: Shelf Check also has a Vine post on tutorials.

Mestre, L. S. (2012). Student preference for tutorial design: A usability study. Reference Services Review, 40(2), 258-276. doi: http://dx.doi.org/10.1108/00907321211228318

Oud, J. (2009). Guidelines for effective online instruction using multimedia screencasts. Reference Services Review, 37(2), 164-177. doi: http://dx.doi.org/10.1108/00907320910957206

Tuesday, July 3, 2012

New Year, New Library: Making Lemonade

Once again, the power is out, but this time we're not being passive. Last time we lost power for an extended period of time, this happened:
Due to Hurricane Irene, sometime between the close of business on Saturday and our opening on Sunday, the library lost power. Conferring with the powers that be and staff on the ground, we closed the building for Sunday, hoping that we could reopen in time for the start of the workweek and the second week of courses. So we waited. And waited. We were without power for about 80 hours, and this is what happened, and what we learned.  
On Monday library staff were relocated to a basement classroom in another building. It seemed that nobody missed us. We had a few e-mails, but no walk-ins, nobody asking about reserve books, even. It looked like a failure; a library goes dark and nobody notices. 
We've learned from that experience. I have a laptop, a smartphone, and some swag (thanks, vendors!), and I'm walking around campus offering research assistance to all who ask for it. I'm also showing initiative by asking. One lucky patron will win $25 to our campus bookstore. I'll be in both the dining hall and the on-campus deli at times, and if you can stump me, think of it as "Ask Me Anything," you might get another $25 to the bookstore. Picture an itinerant, wandering librarian, traveling around campus, solving problems, like a geeky David Carradine. 




The email that went out emphasizes that the building itself is only part of the story:
"As we continue to weather the after-effects of the storm, particularly in the lack of access to our physical library, we want to be sure you know that many of our library’s resources can be accessed online.
The library website continues to function normally: link.  As always, databases can be accessed electronically and remotely from the landing page of this website. Additionally, e-journals, e-books, and other virtual references can be found on this site.
Should you have questions for a librarian, please email our Library Director, Jacob Berg, at link, for virtual reference help.
To help provide you access to computers, we have opened up several computer labs in Main as well for your computing needs today: Main 238, Main 242, and Main B-9 are all air-conditioned and will be open for student use until classes start at 4pm.  The computer lab and lounge in the basement of Main continue to remain open and available for use per their regular schedule.
You will receive a separate message shortly regarding how to access Academic Services, Disability Services, the Writing Center, and Career Services.
Thank you for your patience as we negotiate the effects of this weekend’s storm.  We remain grateful for everyone’s good spirits. 
Jacob Berg, Library Director and ___________, Provost"
However, with few people on campus until about 4pm, the reality is more like this:
Random thoughts: 
  • Some public libraries are getting creative as well.  
  • It would be nice if there were integrated library systems apps for tablets, because laptops are heavy and it's hot outside. This situation makes Web Scale look even better.
  • It feels much better to do this than to sit in a room (or building) and wait for patrons. We're going to do this more often. 

Monday, May 21, 2012

Is Information Snobby? Is Craft Beer?

The library where I work doesn't do a lot of reader's advisory; we're an academic library with a very limited selection of books that, on average, people read for pleasure instead of scholarship. But I'm hesitant to label this a "public library issue," and move along. Librarians, you should care what gets read. But first, some background, via Andy Woodworth's blog, Agnostic, Maybe. Be sure to check out the comments on those posts; there's a spirited back and forth.

I wrote this in 2008:
Information, and access to it, is a powerful leveling tool.  By teaching patrons to access information, librarians and other library staff make it possible for students from traditionally underserved backgrounds to have the same access to information as more advantaged groups.  This equality of opportunity also plays an important role in civil society and democracy.
Now, we can have an argument about whether or not Twilight is information, and whether or not it contributes at all to civil society. Here's one pro: Benedict Anderson defines nationalism as an "imagined community" in which people who will never meet engage in the same thoughts and same activities and, knowing this, develop feelings of affection and affiliation. In Anderson's argument, these communities are spread and fostered, in large part, based on the rise of the printing press, which disseminates information, including novels, at speeds previously unknown and unheard of. Anderson draws no distinctions, at least in the initial outlay of this argument, between high and low culture, speaking only to "print-capitalism." While the internet has played a role in fragmenting popular culture, take a gander at the Twilight book sales, and you'll see that commonalities are alive and well in the twenty-first century.

I'm comfortable in a world in which all texts are valid, though I'm also comfortable saying some are more valid than others. If Twilight is what gets you reading, then I'm okay with that, because I think of popular fiction as a gateway to something more. Is that snobbish? Maybe. I'm also comfortable being called that name. I have thick skin, and I suppose if the shoe fits....

The concept of something pop, something low or middlebrow as a gateway to something more, something subjectively better, is widely applicable. It's getting warm out, so in particular, wheat beers and witbiers. InBev, which owns Budweiser, makes a wheat beer called Shock Top. You've probably seen it. Miller Coors has Blue Moon. You've definitely seen it. These are gateway beers. They are conscious attempts by large companies to make a beer that is "like" craft. They are not. No matter, though, because these are the beers that will get you into craft beer, such as Allagash White. Who will do this? A good bartender, or, because we are nothing without titles, a beer director, or a friend whose opinion you respect. Such a person will see you with a Blue Moon or Shock Top, and recommend the next level up. I feel comfortable saying that nobody in the history of the world, ever, who has had Allagash White and Blue Moon prefers the latter. And so Blue Moon and its ilk are useful idiots. Yes, there is a teleology here.

And so it is with information. Some information is craft, some is not. Information is better than no information, and craft information is the best information of all. It is my hope that librarians practice craft information to the extent possible at their workplaces and in their lives.

Monday, April 23, 2012

New Year, New Library Quarterly Report: Spring

At the end of last year, I held a staff meeting in which I told other librarians and library staff to treat the library like a lab. So far, this is what we're up to.

I began my tenure here in Technical Services, which included interlibrary loan (ILL). There was one problem: I had no prior experience in ILL outside of using RLIN and OCLC Passport in the early 00s (yes, I'm that old), and there was nobody to teach me how to do it. We use OCLC's FirstSearch and I was able to somewhat train myself, but there were features of that platform that I did not use, nor did I have the time to play around with, because I was also cataloging, working with the budget, instituting an information literacy and library instruction program, etc.... You fellow overworked librarians get the idea.
The solution: off-load this responsibility to another staff member, telling them to take the time to fully explore OCLC's features, and then train others on it. This has worked. We're now using FirstSearch in a more effective manner. This includes taking advantage of tracking loans and generating labels in ways we weren't. It isn't sexy, but it's something.

We have been lucky to see modest budget increases, but in some ways this is a fool's errand because we have little time to properly evaluate resources when developing the collection with such a small staff. Bad librarian that I am, I gave back a lot of money last year because of this (after leaving $4.76 in the till in 2010). It will not happen again, mostly because I've given each library staff member some money and an area in which to improve our collection. We are two weeks out from reporting on this, but I intend to spend a lot of money in May. Then I intend to promote the heck out of what we purchase via the (too quiet) library blog; taking advantage of "Months," such as April's National Poetry Month; and summer/beach reading; among other options. I am very open to suggestions here, so if you have any ideas on how to market a collection or collections at an academic library, please let me know, either in the comments or via twitter.

We have done a fair amount of cross-training, so that of the six (6) staff members we have, four can do copy cataloging. Two of them, including myself, can do original cataloging. This forces staff on the desk to think like catalogers. Perhaps more important, we have no one person dedicated to cataloging, so everyone is out on the reference desk, working with patrons, observing how they use library resources.

We tried to "embed" librarians and library staff in specific courses in Moodle, our course management software (CMS). We "piloted" a program in which we had library staff in 63 courses. We created 63 "Ask a Librarian" discussion forums. Over the course of a semester, two (2, t w o) students took advantage of this. That's a disaster. We're scaling back, using widgets to give the library an online space in our CMS and customizable databases, but we've scaled back from "push" to "presence," which we will monitor.

We have a few other big things lined up as well, but I'll wait until I have more news, good or bad, to discuss in this space.