Never Mind the Hype: Lakefront's Black Friday Beer

Past, Present, & Future Sessions Here

As I've mentioned before, beer is for drinking, not for fetishizing. But that giddy thrill before you drink it...? It's pretty fun, sometimes even better than the beer. Maybe even often better than the beer. In those moments, the beer hardly matters. The anticipation, the endorphin and adrenaline rushes, the experience... those matter.

A byproduct of the rise of craft beer is that brewers have to compete for consumers. One way to do this is to hype up a beer. Let's call this top-down hype, as opposed to bottom-up hype, which comes from ones' peers (e.g., "you have to try this barrel-aged imperial wit dry-hopped with unicorn tears!"). Scarcity, top-down hyping if nothing else, means that a great many people, or at least a handful of craft beer aficionados, are going to want to try something there isn't a lot of, which is how I found myself standing outside Lakefront Brewing's Milwaukee building at 8am in a fifteen degree wind chill on "Black Friday."

Lakefront, marketing geniuses that they are, released an imperial black IPA--perhaps the most American, or at least 'Merican, beer they could--to get in on this traditional day of shopping madness. I happened to be in Milwaukee to celebrate Thanksgiving with my brother-in-law, who happens to be an ex-employee of Lakefront. Thanks to the magic of the internet, I found out about this event before he did (thanks, Beerpulse!), though to his credit he agreed it was a good idea.

That foolish fellow in the yellow t-shirt at dead center is my other brother-in-law, who now knows to bring a jacket to an 8am beer event. This photo was on the front page of the Milwaukee Journal Sentinel website on Black Friday.

Only 1200 bottles were made, with a limit of three per person. Yes, I bought three. In addition, the first 300 people in line got a Black Friday pint glass. My brother-in-law ended up with the last one of those.

As for the Black Friday imperial IPA? I haven't even had it.* It doesn't matter. Black IPA, or whatever you want to call it, isn't my favorite style. What matters is standing out in the cold, walking into a crowded, festive brewery (see below) on a Friday morning, and having a great time with great people. Hype? The beer is besides the point. It usually is.




* Thanks to air travel, I could only bring back two bottles, getting the rest at Christmas. I chose Three Floyds Broo Doo because it's a wet hop ale, it wasn't getting any fresher, and New Glarus Serendipity because it's New Glarus and delicious. Only one of these beers lives up to the hype. Speaking of which, I maintain that if Three Floyds distributed to 20 states instead of 5 there'd be a lot less talk about them about beer circles, and I say this despite liking many of their offerings.

On Diversity in Library & Information Science Education

On Thursday, November 8th, and Friday the 9th the iSchool at the University of Maryland, College Park held its first Symposium on Diversity in Library and Information Science Education. It's an excellent idea that's well overdue, given that the profession appears to be somewhat demographically stagnant. To wit, in 2006 American Library Association members self-reported a composition that is approximately 89% white and 80% female (data in pdf form). In 2012, those numbers hadn't budged (pdf), which begs the question of what library and information science educators, librarians and paraprofessional staff, the ALA, academic advisers and faculty are doing or can do to correct this imbalance. I'm not naive enough to think that librarianship should reflect society, writ large, but for many librarians patron demographics are changing while ours are not.

Library and information science educators operate somewhat at the mercy of the other persons mentioned here. Graduate students are a self-selecting sample, and if not many students from diverse backgrounds attend MLIS programs, there is not much for this group to do beyond creating a welcoming environment for all students. Since that is easier said than done, more on that in a minute. [UPDATE: More on this in the comments.]

Librarians themselves, ourselves, have a role to play here as well. While academic librarianship may be a fallback career for failed academics, and I am guilty as charged, for a great many prospective librarians interactions with library and information science professionals can guide people towards the field. How we communicate with prospective students, both librarians and paraprofessional staff can go a long way towards recruitment.

For its part, the American Library Association has an Office for Diversity that I assume, like the rest of the ALA, is underutilized. Outside of the very effective Spectrum Scholarship Program I don't hear much about this resource. Divisions of the ALA, such as the Association of College & Research Libraries, have their own standards that are also worth examining.

Graduate programs in library and information science are dependent on undergraduate institutions for the "raw materials" of librarianship, the students, which is why there was an emphasis on academic advisers and faculty at the symposium. These professions can guide students towards librarianship, but without knowing the resources that exist to support graduate students their persuasive abilities may be circumscribed. Or worse, they may throw unprepared students to the wolf that is graduate school. That's where this conference comes in.

I was unable to attend the Thursday session, view the program here, but was present for Friday. Prior to lunch the main takeaway seemed to be the need to embed diversity and cultural competencies into all aspects of curriculum, to make it the new normal. This is important because hegemony really does exist. Lip service to diversity is not enough; rather, it needs to be as banal, unconscious, and as taken-for-granted as white privilege is. In practice, this means a focus on mentoring, hands on experience in a variety of roles, and celebrating and promoting diversity at every possible opportunity rather than devoting a mere week to it. Repetition makes routine. At one public library in Baltimore, diversity means thirteen different languages during story time.

Following lunch there was a focus on funding for diversity initiatives. The Storify below, put together by Rebecca Oxley, a conference organizer, has a wealth of links to funding sources, among others.

I am unsure if the symposium will be repeated next year, but it strikes me that if this is something we're doing every year, then we're not doing a good job of making LIS programs diverse and welcoming.

I'm Famous! Brief Musings On Libraries, Vendors, & Open Access

Thanks to this post, I somehow find myself quoted in the most recent issue of Chemical & Engineering News. Though The American Chemical Society publishes C&EN, I found the article to be impressively fair and balanced to librarians and vendors alike. It's worth a read. On a related note, library-vendor relations are going to drastically change in the near future thanks to the promise of open access. Vendors can help us with the perils by aggregating content and designing user-friendly interfaces. Such changes are already taking place in the field of particle physics.

Images via a google search: http://www.tumblr.com/tagged/don't-touch-me-i'm-famous

Norms and Library Security Systems: The Library as Panopticon

A thought experiment, if you will. It's 2am. It's late, you're tired. You're driving in a residential neighborhood not too far from home. It's deserted. You come to a stop sign. Do you stop?


If so, do you stop because it's the right thing to do, are you governed by the logic of appropriateness, or do you stop because you fear getting caught, the logic of consequences? Or is it a combination?

Scholars James March and Johan Olsen define the former logic as

a perspective that sees human action as driven by rules of appropriate or exemplary behavior, organized into institutions. Rules are followed because they are seen as natural, rightful, expected, and legitimate. Actors seek to fulfill the obligations encapsulated in a role, an identity, a membership in a political community or group, and the ethos, practices and expectations of its institutions. (pdf)

While the logic of appropriateness is sociological and ideational (are you the "kind of person" who stops at a stop sign?), the logic of consequences is economic and rationalist, concerned with achieving goals that are often defined by materialist worldviews ("I wish to avoid an accident and a speeding ticket."). Note that at times these two logics compete, but at others they are complementary.

Here's why I ask about stop sign behavior. Last month our patron counter broke, which meant no more gate counts. Two weeks later, the library security gates broke. We have an older system in which these two functions are part of one structure, which makes replacement an expensive proposition. How expensive? This expensive. For a small library that didn't budget for this, it's a tremendous outlay.

But is it a necessary one? Thanks to the above logics, and the norms they propagate, does a library need a security system? Do enough patrons behave appropriately, and fear the consequences of inappropriate behavior, that a security system is irrelevant? And will the people who steal library materials, or "borrow" them without first checking out, find a way to take what they want from a library regardless of the state of library security?

The library security system is not quite a stop sign. Think of it more as a traffic light, with a red light camera attached. If you run the light, the camera goes off, takes a picture of your license plate, and mails you a ticket. If you take materials out of the library without them being desensitized, a sensor goes off, staff inspects your belongings, and you are perhaps shamed as other people stop to watch this spectacle. A neutered security system, however, is a stop sign. There is no enforcement mechanism without a functioning sensor beyond the norm that stealing is wrong. It operates within the logic of appropriateness. And yet the physical structure of the gate is still there; most patrons may not realize that the gate sensors do not work. The library security system has become a panopticon. It offers the illusion of consequences as a form of domination and control.

http://commons.wikimedia.org/wiki/File:Panopticon.jpg

The above image is a prison designed by utilitarian philosopher Jeremy Bentham, never built. However, its design has influenced a number of modern structures.

http://en.wikipedia.org/wiki/File:Presidio-modelo2.JPG

A guard tower in the middle of this Cuban prison allows for unobstructed views of all inmates, while shielding the guard from their eyes. In fact, a guard need not be present. This is our library security system, albeit in extreme form. Will the inmates, or patrons, realize that the emperor has no clothes? Until we can find the funds for a new library security system, we'll find out, relying on a broken security gate as a panoptic system of control to prevent library theft.

Our library contains approximately 214,000 items that circulate in one form or another. The far majority of these are out of date, relics of a time when the school was a women-only college, not a co-ed university. In the 2011-12 fiscal year, July 1, 2011 to June 30, 2012, 10,613 items circulated. Of these items, fifty-six (56) are labeled lost or missing. For the purposes of this exercise, I code those materials as stolen. Starting on November 1, 2012, I will begin a count of missing and lost items, ending when, and if, I suppose, we get a functioning security system, and I will report the finding in this space.